Tablets are surely changing mobile marketing and the way consumers use the
Web. The iPad 2 is the obvious current gold standard, though many other
tablets are being released that rival the iPad in various aspects. Amazon is
entering the game with its upcoming Fire tablet, a 7-inch tablet that will be
available for $199 this holiday season.
Some people have criticized the move. According to Business Insider, Piper
Jaffray analyst Gene Munster estimates Amazon will lose $50 or more per
tablet, once marketing and production costs are factored in. However, this
short-term loss could be a huge long-term gain for Amazon. Let's look at some
numbers.
According to Forrester Research, conversion on tablets is 4-5%, compared to
3% for PCs. Tablets also produce 10-20% larger carts than PCs. So, consumers
are buying more, and more often, using tablets than PCs. Therefore, if Am... (more)
A few years ago, the idea of getting 5% of your orders from mobile devices
was unthinkable. But today, some companies are getting that much, if not
more, as reported by many presenters at the recent Internet Retailer
Conference and Exhibition (IRCE) held in mid-June 2011 in San Diego. Mobile
devices are quickly becoming a significant factor for companies, and the ones
who get it already have business development and marketing teams in place
focused strictly on mobile.
Let's look at some numbers. According to Gigaom.com, PayPal is expected to do
$3 billion in mobile payments in 20... (more)
There is no doubt that mobile apps are changing the way businesses engage and
communicate with consumers, and have created a brand new industry in mobile
app development. Apple was first to market with its App Store and public API
program, allowing virtually anyone to create mobile apps and make money
(potentially). Android followed shortly after with its App Marketplace, and
Windows Phone 7 has recently entered the space as well. And, let's not forget
about Blackberry, which owned the smart phone world for years before iPhones
and Androids made smart phones cool for everyone, no... (more)